Direct Advertising and Sample Book of Mill Brand Paper. Vol. XXVI, No. 2. Edited by Brad Stephens.
Boston: Paper Makers Advertising Assoc. Oct., 1940. First edition. Rare: there is no mention of this publication in OCLC. Despite the fact that the present work is the 26th volume in a series of quarterly published advertising paper sample books, we could find no record of another copy, and in fact it is unusual to find any others in the series. It seems to us to be a particularly attractive example of this kind of sample book, with vibrant illustrations. Includes paper samples, advertising printing samples on assorted paper, color printing, and a variety of illustrations. A very good, clean copy. Spiral bound. The cover is described as “a sample of Morocco Cover” made with blended rags. Perforated sheet of order postcards laid in. 32, [78] pp. Unpaginated, several bifolia. Item #17786
The contents include a poll on which of type faces are most popular in advertising and among printers, as well as documentations of the results and successes of their printing jobs. The second half of the book consists of examples of the company’s previous printed advertisements, displaying various colorful styles and paper types.
Price: $850.00