Item #17677 Two salesman’s sample albums with hand-colored greeting cards. Florence V. Cannon.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.
Two salesman’s sample albums with hand-colored greeting cards.

Two salesman’s sample albums with hand-colored greeting cards.

[ Camden, New Jersey: Florence V. Cannon, n.d., 1910s. ]. Mostly undated, though some of the cards have a copyright date of 1910. These albums may have been used in Florence V. Cannon’s print shop to display examples of her work to customers or may have been given by her to another seller, as Cannon did sell her work through other retailers, including major companies like Milton Bradley. Each album with hand-colored, mounted sample greeting cards, postcards, bridge tally cards, place cards, etc. by Florence V. Cannon. Sixty-two cards in album one and fifty-eight in album two, with some duplicates, for a total of about seventy-five original designs across the two albums (though many of the duplicate designs appear in different color schemes in each album, so there is some variation). Some of the cards are priced in pencil and some have limitations noted (“50 doz,” “100 doz”). Some soiling. Empty spots throughout albums where cards were removed (or have fallen out), including some fully blank pages. The cards themselves are clean and bright. Very good. Brown paper self-wrappers bound with cord. Two albums, 10 x 13." 20; 12 ff. Item #17677

Florence V. Cannon (1883 – 1963) was born in Camden, New Jersey and educated at the Philadelphia School of Industrial Arts and the Pennsylvania Academy of the Fine Arts. The cards in these albums dated from the beginning of her career, when she founded the Florence V. Cannon Company, her own greeting card and printing business. An advertisement for the company in a 1916 issue of Harper’s Bazaar offers Christmas cards, place cards, paper dolls, and tally cards for bridge featuring “Beautiful designs not duplicated in other shops. Hand colored.” The laid-in brochure advertises a line of Cannon’s “Motto Cards” — proverbs or quotations with accompanying illustrations designed to be colored by the purchaser — which were issued by Milton Bradley and, according to the brochure, “are to be used in teaching color and design.”.

By the 1920s, Cannon’s business pivoted to toy manufacturing, and by the 1930s she refocused on her fine art career. In 1939, she became a founding member of the American Color Print Society and served as its first president. She was also a member of the Philadelphia Art Alliance and, in the 1930s, returned to the Pennsylvania Academy of the Fine Arts as a teacher.

Price: $450.00

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