Item #17670 Avon Cosmetics and Toiletries. Since 1886. Advertising., Inc Avon Products.
Avon Cosmetics and Toiletries. Since 1886.
Avon Cosmetics and Toiletries. Since 1886.
Avon Cosmetics and Toiletries. Since 1886.
Avon Cosmetics and Toiletries. Since 1886.
Avon Cosmetics and Toiletries. Since 1886.
Avon Cosmetics and Toiletries. Since 1886.

Avon Cosmetics and Toiletries. Since 1886.

New York: Avon Products Inc., [1953]. Date from printer’s code on second-to-last leaf (“4-1953”). These catalogues, which were issued under varying titles to Avon representatives more or less annually, are all scarce. OCLC records only a few copies of any Avon catalogues under this title from the early 1950s: two copies dated 1951 (the Met, University of Virginia), one dated 1952 (Hagley Museum), and one dated 1954 (Winterthur Museum). With seven section tabs (Makeup, Perfumes, Hair & Shaving, and so on). Avon products illustrated in color on nearly every page. With four red paper inserts announcing “Special Introductory Offers” on various product. Some dustsoiling to binder and wear to edges of a few leaves. Near fine. Original stiff green binder with “Avon” in gilt on front cover. 10 x 7 in" [134] pp. (inconsistently paginated). Item #17670

In 1886, David H. McConnell (1858 – 1937) founded the company that would become Avon Products Inc. when he decided to sell perfumes door-to-door rather than books. In 1892, he changed the name of the company to the California Perfume Company on the suggestion of his business partner. In 1939, the company changed its name to Avon. The company has used the “direct sales” model—in which customers, mostly women, purchase products to resell to other customers—since its inception and counted around 25,000 resellers among its ranks by the 1920s. In the post-World War II economic boom, companies like Avon, Amway, and Tupperware rushed to harness the marketing potential of middle-class women who had both the disposable income to invest in home and beauty products and the social connections to market them. Those saleswomen were able to use their role to build social capital and, in some cases, make money in an era when women’s employment opportunities were restricted. These midcentury companies laid the groundwork for today’s multilevel marketing industry and codified a type of word-of-mouth marketing style that mobilizes consumers as advertisers and underlies many modern online advertising strategies.

Price: $375.00

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