New York: . First edition in this format. These course booklets were mailed to readers on subscription, with an additional fee to order the cloth binder separately. A “180-Day Course” edition was published from 1950 to 1951. All editions are scarce in the full set. Ten of the booklets are numbered, plus one “Personal Analysis Guide” special issue. Each issue is fully illustrated in color and in black. This full set of eleven issues comprise a hundred-day “Course in Successful Living for Women.” Style icons of the day are credited as contributors on various articles: Diana Barrymore, Helena Rubinstein, Marguerite Benson, Clair Ogilvie, Charles Revson, Frankie Van, Lily Pons, Patricia Coffin, and others. Some edgewear and slight toning, spine a trifle cocked. A very good copy. Bound together in a gray cloth binder with a white-and-red embossed illustration. Eleven booklets, 32 pp. each. Item #17600
“Your appearance and personality are controlling factors in your life. The purpose of this course is to make your life more interesting, happier, and more successful by making you a more beautiful, graceful, and effective woman…Your finest and most charming self only you can realize. Your future is for you” (from the “Personal Analysis Guide”). This mail-order guide promises to instruct women in fashion, weight loss, personal grooming, and social conduct using the “expertise” of celebrities and midcentury style icons. It seems that The Charming Woman was not a fashion magazine that circulated aside from these guides, but the aesthetics and content of the publication are consistent with the fashion magazine genre.
Helen Fraser was a model and businesswoman who founded the Barbizon Modeling and Acting School in New York in 1939. The school still operates today with a headquarters in Tampa, Florida, and trains performers who appear mostly in teen entertainment.